A series of animated banner ads for Kaplan Australia.

Kaplan has over 1 million students throughout Australia, Asia, US, UK and
Europe and is one of the world’s largest accountancy and business training
organisations.

Objectives:

1. to drive prospects to the website for more information
2. to drive quality leads i.e. for those who supplied their details for follow up with
a genuine interest
3. to inform current and prospective students defined by the target audience
summary.