A series of animated banner ads for Kaplan Australia.
Kaplan has over 1 million students throughout Australia, Asia, US, UK and
Europe and is one of the world’s largest accountancy and business training
1. to drive prospects to the website for more information
2. to drive quality leads i.e. for those who supplied their details for follow up with
a genuine interest
3. to inform current and prospective students defined by the target audience